PUMP POCKETS
In collaboration with the Brand Pump Pockets, new designs were name to help target their female audience. Pump Pockets creates garments for those with diabeties who need an area to hold their insulin pump. Inspiration came from the founders son, who struggled with his pump getting in the way when playing sports.
The Issue
The founder presented one issue: inconsistent sales and customer traffic. When viewing their website, we noted they only had one main product design for men and boys, but nothing designed specifically for women.
This ment that the brand was missing an entire market opportunity by only designing for on gender. The goal is to increase customer traffic by increasing garment designs instead of only having one style of underwear available.
The Product
Pump Pocket is currently selling 3 designs aimed at women but they have not been as popular as the boys shorts. Some problems outlined are that many girls do not want to wear the pump in the waistband as they do not like the extra bulk at the waist and a general unappealing aesthetic. We believe there may be benefits to offering other garment options as well as improving current designs.
The Issue
The founder presented one issue: inconsistent sales and customer traffic. When viewing their website, we noted they only had one main product design for men and boys, but nothing designed specifically for women.
This ment that the brand was missing an entire market opportunity by only designing for on gender. The goal is to increase customer traffic by increasing garment designs instead of only having one style of underwear available.
In collaboration with: Bianca Rozal, Xingni Chen, Caterina Chirvase and Sarah Eros
Personal Contribution: research, new design & technicals
Design Details
-Cross back design for shoulder comfort and extra support
-Adjustable straps for better fit
-Straps are elastic pieces folded in half, allowing for a clean finish along the neckline
-Double layered at the bottom band to place pump
-Fabric should have cooling technology to prevent the pump from overheating
-Pump can be placed anywhere on the lower band, wherever most ideal for the user
-Additional elastic on the button on the band for security
-Band can be used to hold more than just the pump ex. Keys, cash
Logo & Name Placement
Color Variation & Style Information
Using fabric colors used of previous products to match the brand aesthetic differ color variations were experimented with. These colors considered of blue, black, orange, red and green.
The overall style of this sports bra is very sporty offering medium support. It can be worn regularly or during exercise. An additional design detail to consider is to add a pocket area in between the band for high impact activity, ensuring the pump does not fall out. Two designs were made for each name placement.
