Envelope on the first page that opens up to a message from the founder of Burton. The envelope design is comprised of snowboard design elements.
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Book Inserts
Inserts include scannable QR codes that lead to addition articles about the boards or board designs. Coloring pages slide in for kids to design and color in their own boards.
Book Components
Type Driven Story
A five page story designed only with type. Each page design was inspired by the slopes of terrain park jumps and adrenaline from completion.
Photography Driven Story
This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.
Analogue Work
Analogue work can be seen throughout this book as a representation of the winter climate. All images and line work are what one can expect to see on the mountains.
Book Sleeve Art
This art is an exploration of ones self and the connection to a sport.
Mockups
The Process
Before designing and choosing articles to include, I went through a process of brand discovery and research. The direction I choose for this book was based off of Jake Burtons words, "Have as much fun as possible". I wanted the book to represent snowboarding this way, while also being informative about the sport.
Design inspiration came from Burton's old catalogues, for their bold colors and retro design. I knew I wanted this book to be playful and colorful from the start as well as using layout design to create a sense of movement.
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Finalized Typeset
This art is an exploration of ones self and the connection to a sport.
Grid System
Each story has a grid of either 7, 9 or 11.
Design Process
Markings on printed out pages to decide how to improve the design.
BURTON
Inspired by Jake Burton's own words, "have as much fun as possible," the book channels that energy into editorial design driven by dynamic movement and bold, unapologetic colour. It dives into snowboarding's roots, Burton's role in shaping the sport, and the craft that lives at the heart of both.
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