MOMU

Inspired by Jake Burton's own words, "have as much fun as possible," the book channels that energy into editorial design driven by dynamic movement and bold, unapologetic colour. It dives into snowboarding's roots, Burton's role in shaping the sport, and the craft that lives at the heart of both.

Botter and Herrebrugh

This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.

Photography Driven Story

This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.

Book Components

  • MOLLY GODDARD - SUPRIYA LELE - SIMONE ROCHA - GLEN MARTENS -

  • THE ARTISTS

Botter and Herrebrugh

This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.

Botter and Herrebrugh

This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.

Botter and Herrebrugh

This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.

Botter and Herrebrugh

This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.

Photography Driven Story

This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.

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The Process

Before designing and choosing articles to include, I went through a process of brand discovery and research. The direction I choose for this book was based off of Jake Burtons words, "Have as much fun as possible". I wanted the book to represent snowboarding this way, while also being informative about the sport.

Design inspiration came from Burton's old catalogues, for their bold colors and retro design. I knew I wanted this book to be playful and colorful from the start as well as using layout design to create a sense of movement.

(scroll vertically)

Finalized Typeset

This art is an exploration of ones self and the connection to a sport.

Grid System

Each story has a grid of either 7, 9 or 11.