PARLEY
Inspired by Jake Burton's own words, "have as much fun as possible," the book channels that energy into editorial design driven by dynamic movement and bold, unapologetic colour. It dives into snowboarding's roots, Burton's role in shaping the sport, and the craft that lives at the heart of both.
Photography Driven Story
This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.
Photography Driven Story
This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.
Book Components
Meadow
Golden hour, open air
Tide
Salt air and slow waves
Velvet
Soft tones, bold moods
Nomad
Always one more city
Magazine Mockups
This story is designed to depict the experience of taking a trip to the mountains. Each image shot and directed by me at Blue Mountain.
The ocean is filled with approximately 14 million metric tons of trash. I
choose Parley for a magazine in order to support their initiatives and work.
The Process
Before designing and choosing articles to include, I went through a process of brand discovery and research. The direction I choose for this book was based off of Jake Burtons words, "Have as much fun as possible". I wanted the book to represent snowboarding this way, while also being informative about the sport.
Design inspiration came from Burton's old catalogues, for their bold colors and retro design. I knew I wanted this book to be playful and colorful from the start as well as using layout design to create a sense of movement.
